About Us - Kelly Sports

After launching in Australia in 1994, Kelly Sports first came to New Zealand in 2007.

Kelly Sports has grown into a dedicated team of managers and hundreds of passionate coaches, all united by a shared mission: to get children active and inspire a lifelong love of sport and physical activity. Today, we coach more than 60,000 children each week across Australasia.

At Kelly Sports, we encourage children to have fun and give sport a go. We believe physical activity plays a vital role in setting children up for a positive future — improving fitness, building confidence, developing communication skills, fostering respect and empathy, and providing a healthy outlet for their energy.

Our programmes are delivered both during the school day and in after-school settings. We work closely with sporting bodies and local clubs, recognising the importance of strong partnerships in keeping children active and engaged in sport. Our vision is to continue growing and inspiring children throughout New Zealand.

Craig Bowen
MANAGING DIRECTOR, KELLY SPORTS NZ

We’re dedicated to promoting physical literacy and a lifelong love of sports.

Supporting kids

Physical activity is so important for our children. At Kelly Sports, we're committed to helping kids learn the fundamentals of sport, improving their motor skills and coordination through multi-sport programmes. Not only does this boost their skills and fitness levels, but it also gives them the confidence to join local clubs or teams, setting them up for lifelong involvement in sports.

Supporting parents

Life is busy, and it can be hard to fit everything into each day. That's why our programmes run before, during and after school, as well as in the holidays, making it easy for parents to give their kids quality sports coaching, even if they're stuck at work.

Supporting schools

With pressures to increase numeracy, literacy and reporting, teachers have become more stretched than ever before. Kelly Sports’ expert coaches offer in-school programmes to help principals and teachers give young learners a love of sports. We also provide professional development sessions for teachers, aiding with sports skills, lesson planning, materials and activities, and fundamental movement skills programmes at preschools or kindergartens.

Qualified coaches

All our coaches complete comprehensive training to ensure that they have the knowledge and the skills to deliver top-quality training sessions.

OSCAR approved by MSD

Kelly Sports programmes meet the MSD’s Standards for Approval for OSCAR programmes, which means that if you qualify for an OSCAR subsidy, you can put it towards the cost of your child’s programme. All our programmes are reviewed annually to ensure they adhere to the highest standards of performance and safety.

Peace of mind

All Kelly Sports staff who work with children enrolled in our OSCAR programmes are police vetted, and these safety checks are repeated every three years. We are committed to the recognition and prevention of child abuse in our community and support the roles of statutory agencies such as Oranga Tamariki.